Are you trying to build a platform (social media, write a book, build a business, etc.)? There are currently more than 164 million blogs. It’s noisy out here. BTW, thanks for dropping by in the middle of your noisy day. 🙂
Michael Hyatt just released his new book entitled Platform: Get Noticed in a Noisy World. Why is this important? Because if God has given you a message, you will need a platform.
Plank 1: Start with WOW
Under-promise and over-deliver. “Great marketing only makes a bad product fail faster.” You have to build a compelling product. WOW is the positive gap between expectation and the end product. Strive for WOW!
Plank 2: Prepare to Launch
Think bigger! If it’s not compelling enough for your own imagination why should anyone else be captivated?
Plank 3: Build Your Home Base
HOME BASE = Your Blog
EMBASSY = FB, twitter, and pinterest
OUTPOSTS = Google alert & RSS feeds where you’re listening and talking occasionally.
Plank 4: Expand Your Reach
Modern-day marketing is sharing. Focus on adding value. Social media rewards generosity. We pay attention to “givers” not “takers”.
Plank 5: Engage Your Tribe
It’s not a monologue. Lead a conversation. This generation believes they have something to contribute and want to be invited in. Obey the “20:1 RULE”. For every “ask” make 20 “deposits”.
If you’re ready to build your platform, order your copy of Platform HERE. I’m enjoying my copy and can already recommend it.